Why Let Evolution Coop Manage your Band Newsletter

Well I let a few people take a look at what I have so far for band newsletter template. This brought up a few questions and I will answer them here, but 1st lets talk about what my goal is with this.

If you are a subscriber then you may remember that I was looking into offering a free service to manage your newsletter. To be able to do this for the most number of artists I had to look at as much as possible. While keeping everything standard to reduce personal time spent. Along with that I needed to really find something that would help me too. This selfish aspect really was finding a way to offer this service for FREE!!!

What I came up with is placing a section into every newsletter handled by Evolution Coop (Music Evolution will be a subsidiary web-presence) offering E-Courses. These E-Courses will be offered for free/donation, so really not charging you or your fans anything. These E-Courses will be teaching my ideas of Record Label 2.0, how fans and musicians should and can work together. As such I strongly think many of them will be invaluable to your increasing fan interaction.

Now why would a band sign up for this service? Well I actually suggest that bands don't. Mainly as there is nothing there that they can't do themselves with only a few minutes of their time each month. However while talking about the importance of having a newsletter I keep hearing 1 excuse after another. All of these can be brought down to lack of motivation and or importance. The problem here is that even with your Myspace profile, Twitter, etc gaining followers daily. If you are not using a mailing list and newsletter you are losing out on 1 OF THE MOST IMPORTANT tools for your success.

Isn't a newsletter like so 20th century? LOL, yes it is but then so are magazines and newspapers. There is a gradual and ever increasing percent of the world population entering social networking. But there are still huge segments of your fans who want you to contact them not the other way around. They want to see postcards, receive phone calls, and yes E-Mails. Along with that your newsletter can have results from your street team. This may even bring in new members to your street team. After all many of your fans want to help you out but don't know how. This then brings us back to the E-Courses that will teach them how.

I like that template but I want to add/subtract something to it? Well here is the deal, if I am operating your newsletter then it is MY TEMPLATE that you will follow. However your are more then welcome to take my template and adjust to a custom fit for you. Of course this then means you will do what I STRONGLY suggest and operate your own newsletter. I really am offering this service to musicians who 1)don't think they have time 2)aren't ready yet to organize time 3)are interested in helping their fans but really have no clue. I do though expect to have clients who don't fit any of those 3, after all I can't predict every aspect of why you would accept my template and me running your newsletter.

I have my own newsletter and rarely miss a month can I offer your E-Courses sound great? Well since I really want anyone and everyone who is interested in music to get involved. Then YES you can, I would suggest you take the courses yourself as they come available. This way you can decide which ones you really want your fans to learn and which ones you want to forget even exist. In fact to be honest I would love it if this was the only thing that happens with this combination of services. Of course the E-courses came about because I wanted to offer the Newsletter service. But I believe the E-Courses as they come out will help you and your fans in so many ways.

Now obviously there was more information available to those who asked the above questions so I will provide a list of what I am currently looking at for E-Courses.

1. Hashtags, Twitter, and promoting your music
2. Why fan reviews are so important
3. Basic Twitter operations for success
4. Yahoo Answers and showing off your knowledge
5. Brand monitoring and promoting your bands
6. Music Video commenting
   
7. Fan made videos and going viral
8. Live show pics the whys and hows
9. Squidoo pages your fav bands want you to make

Obviously there are many more that I can and plan to bring out just on what I talk about here in this blog. My own research could be put into over 100 E-Courses too. But the above are what I currently am most focused on and these may change as they come out too.